ABOUT ME

Hello! My name is Lauren Booher and I am originally from Saline, Michigan, located ten minutes south of Ann Arbor. Growing up near the University of Michigan fostered my enthusiasm for sports, the Big Ten, and creative storytelling.

I pursued my passions at Indiana University Bloomington, where I earned a B.A. in Media with a minor in Sports Marketing and Management in December 2024.

I take pride in being a woman in sports and actively work to champion representation in the industry.

When I’m not creating content or watching sports, you’ll find me traveling the world, thrifting, or exploring new restaurants. I also have an endless love for the performing arts, from catching Broadway musicals to attending concerts to listening to Spotify.

EDUCATION

INDIANA UNIVERSITY BLOOMINGTON

Bachelor of Arts in Media

Concentration: Sports Media

Minor: Sports Marketing and Management

Accomplishments
• Direct Admit to Hutton Honors College and Media School
• College of Arts and Sciences Executive Dean List (Fall 2021-Fall 2024)
• Dean Scholarship Recipient
• 2022 Indiana University Founders Scholar (3.8 GPA or higher)

SOCIAL MEDIA EXPERIENCE

    • Promoted inaugural Michigan Girls High School Flag Football State Championship through digital marketing materials

    • Produced short-form content creation of Meta stories, Reels, TikToks, YouTube Shorts, and photo carousels for Lions Youth Football Camp’s 20th season, guided by detailed Microsoft Word documents and PowerPoint decks

    • Photographed 20+ community events and youth football camps with Nikon equipment, editing images in Photoshop

    • Collaborated with 2 colleagues over 3 months to pitch, produce, and edit iPhone and Osmo Pocket 3 videos of campers, players, and the mascot, including camper spotlights, mini mic segments, camp recaps, and coach features

    • Managed social media content calendar in Google Sheets to ensure daily, trendy, and strategic TikTok publication

    • Produced templated Canva graphics and 14 weekly platform-optimized TikToks in Adobe Premiere Pro and CapCut

    • Leveraged Sprout Social and TikTok Studio analytics, increasing engagement by 4% among 39K followers

    • Moderated daily community engagement, responding in brand voice for the world’s largest trivia and quiz website

    • Selected from 2,000+ applicants as sole Social Media Intern for the National Football League’s production company

    • Directed 6-week NFL Top 100 campaign, weaving creative storytelling into GIFs, graphics, interviews, and game clips

    • Wrote compelling, concise copy for 3M+ followers across Instagram, X, and Facebook, supporting documentaries and studio shows including Netflix’s Receiver, Roku’s Emmy-winning The Pick Is In, and The CW’s Inside the NFL

    • Distributed weekly stories and short-form Meta reels for Hard Knocks: Training Camp and the inaugural Hard Knocks: Offseason, maintaining strong client relationships with the Chicago Bears and New York Giants

    • Reviewed 100+ film hours in Saber and Avid Media Composer, shaping off-season creative storytelling for NFL socials

    • Captured live mobile video content of Indiana Fever community events and Pacers’ home games, crafting Instagram stories via Slate for ancillary accounts to drive real-time WNBA and NBA fan interaction

    • Assisted with Greenfly photo tagging, ensuring accurate asset management through meticulous attention to detail

    • Published 3 videos introducing the #2 and #6 WNBA draft picks using Twitter Media Studio and Meta Business Suite

VIDEO PRODUCTION EXPERIENCE

    • Filmed and edited cinematic highlights, hype and intro videos, game recaps, and videoboard content using Adobe Premiere, After Effects, WSC Sports, and APM Music that adhere to the Big Ten and Indiana Athletics brand guidelines

    • Coordinated digital marketing strategy with internal creative services department as the primary videographer for field hockey, volleyball, swim and dive, and softball, managing multiple projects simultaneously

    • Logged and tagged game footage in Catalyst Browse, ensuring quick turnaround and accuracy for post-production

    • Captured crowd reactions and alternate camera angles at Indiana football, men’s, and women’s basketball games

    • Led 5-month creative production for softball’s 50th season with Sony Cinema Line cameras, boosting views by 332%, likes by 244%, and shares by 122% across Meta and Twitter year-over-year

    • Created 10 team highlights and personalized videos for NCAA champions and Olympians via Opendorse at the 2024 NCAA Men’s Swim and Dive National Championship, meeting tight deadlines within a fast-paced 4-day timeframe

    • Served as a PA for the Detroit Lions playoff game against the Tampa Bay Buccaneers (January 21, 2024)

    • Worked as a PA for the Emmy Award-winning Roku documentary The Pick Is In during the 2024 NFL Draft in Detroit, Michigan

    • Maintained detailed Microsoft Excel logs of timestamps, camera angles, and shot notes, streamlining post-production workflow for the Emmy-nominated Hard Knocks: Training Camp with the Detroit Lions

    • Supported multi-camera coordination with 2 robotic camera operators for daily Lions’ position, staff, and team meetings

    • Spearhead pre-production content meetings, ensuring thorough planning and strategic alignment for each broadcast

    • Produced live Indiana University sports events for Big Ten Plus, delivering engaging, high-quality content to subscribers

    • Collaborated closely with the Director to craft precise camera shots and angles, enhancing the visual storytelling of live events

    • Oversaw the broadcast flow, incorporating storylines, replays, and graphic styles that enrich viewer experience and maintain narrative continuity

    • Maintained direct communication with sideline reporters and broadcasters to ensure smooth coordination and seamless delivery of real-time updates

    • Served as one of two producers for the streaming broadcast of the largest collegiate bike race in the United States, demonstrating leadership and expertise in a high-stakes production environment

    • Developed engaging storylines, created compelling graphics, and organized the rundown for both the women’s and men’s races, ensuring a well-structured broadcast

    • Directed the flow of the broadcast by effectively communicating with the director, field producers, reporters, and announcers on air, fostering seamless collaboration and real-time decision-making

    • Coordinated reporter integration and live content during the broadcast, enhancing viewer engagement and providing dynamic coverage of the event