ABOUT ME

Hello! Digital media has always been a passion of mine both personally and professionally. I view social media as a positive force in today’s society, creating opportunities for people around the world to connect, share ideas, and discover new experiences.

What inspires me most is the ability of social media to transform a brand into something authentic and relatable. It is not simply about posting content. It is about crafting stories that resonate, spark emotion, and build lasting connections with an audience.

I often find myself turning to TikTok for inspiration, whether it is finding new restaurants to try or uncovering hidden gems to visit on vacation. That sense of discovery and connection is exactly why I am so passionate about helping brands share their stories through digital marketing.

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EDUCATION

INDIANA UNIVERSITY BLOOMINGTON

Bachelor of Arts in Media

Concentration: Sports Media

Minor: Sports Marketing and Management

Accomplishments
• Direct Admit to Hutton Honors College and Media School
• College of Arts and Sciences Executive Dean List (Fall 2021-Fall 2024)
• Dean Scholarship Recipient
• 2022 Indiana University Founders Scholar (3.8 GPA or higher)

Indiana University logo with white IU emblem on a red background.
A young woman with long brown hair, wearing a white dress and wedge sandals, smiling while holding a graduation cap, standing under an archway with greenery in the background.

SOCIAL MEDIA EXPERIENCE

    • Launched Instagram and TikTok accounts for Wonder-owned Detroit Brick Pizza, earning 35K organic views in first week

    • Crafted an authentic, Detroit-rooted brand voice and executed social strategy built around Detroit-style deep dish pizza

    • Supported day-to-day social media management by maintaining a Notion content calendar, programming 1-2 static and 3-4 video assets per week, and responding daily to DMs and comments

    • Researched social media trends to ideate and pitch 5-10 weekly concepts designed to resonate with follower

    • Captured and promoted the inaugural Michigan Girls High School Flag Football State Championship via athlete and coaches interviews, iPhone game footage, celebrations, and 40 live Meta stories for a 6-game, 1-day tournament

    • Photographed 20+ NFL community events and youth football camps with Nikon equipment, editing images in Photoshop

    • Collaborated with 2 colleagues to film and edit 5-10 weekly iPhone and Osmo Pocket 3 short-form content of camper spotlights, mini mic segments, camp recaps, coach features, and mascot videos

    • Generated 1.4M impressions across 55 Reels, TikToks, and YouTube Shorts for Lions Youth Football Camp’s 20th season

    • Captured live event mobile content for 5 Big Ten teams over 2 days at the 2025 Big Ten Men’s Gymnastics Championship

    • Managed Google Sheets social media content calendar, publishing 14 platform-optimized TikToks weekly

    • Served as an on-camera content creator, self-filming and editing 5 weekly vertical trivia videos using an iPhone, Adobe Premiere Pro, and CapCut

    • Compiled and analyzed monthly analytic reports via Sprout Social and TikTok Studio, adjusting content strategy to achieve a 4% engagement increase and average 5K views per post across 2.2M total views and 436 videos

    • Oversaw daily community engagement for 39K TikTok followers for the world’s largest trivia and quiz website

    • Selected from 2,000+ applicants as sole Social Media Intern for the National Football League’s production company

    • Directed NFL Top 100 campaign, weaving creative storytelling into GIFs, graphics, interviews, and game clips for 32 NFL teams to create high-performing content that reached 19M views across 80 Meta and Twitter posts in 6 weeks

    • Wrote compelling, concise copy for 3M+ followers across Instagram, X, and Facebook, supporting Netflix’s series Receiver, Roku’s Emmy-winning documentary The Pick Is In, and The CW’s Emmy-winning studio show Inside the NFL

    • Distributed 5-10 weekly stories and short-form Meta reels for Hard Knocks: Training Camp and the inaugural Hard Knocks:

      Offseason, maintaining strong client relationships with the Chicago Bears and New York Giants

    • Reviewed 100+ film hours in Saber and Avid Media Composer, shaping off-season social narratives for NFL socials

    • Captured live mobile video content of Indiana Fever community events and Pacers’ home games, crafting Instagram stories via Slate for ancillary accounts to drive real-time WNBA and NBA fan interaction

    • Assisted with Greenfly photo tagging, ensuring accurate asset management through meticulous attention to detail

    • Published 3 videos introducing the #2 and #6 WNBA draft picks using Twitter Media Studio and Meta Business Suite

VIDEO PRODUCTION EXPERIENCE

    • Filmed and edited cinematic highlights, hype and intro videos, game recaps, and videoboard content using Adobe Premiere, After Effects, WSC Sports, and APM Music that adhere to the Big Ten and Indiana Athletics brand guidelines

    • Coordinated digital marketing strategy with internal creative services department as the primary videographer for field hockey, volleyball, swim and dive, and softball, managing multiple projects simultaneously

    • Logged and tagged game footage in Catalyst Browse, ensuring quick turnaround and accuracy for post-production

    • Captured crowd reactions and alternate camera angles at Indiana football, men’s, and women’s basketball games

    • Led 5-month creative production for softball’s 50th season with Sony Cinema Line cameras, boosting views by 332%, likes by 244%, and shares by 122% across Meta and Twitter year-over-year

    • Created 10 team highlights and personalized videos for NCAA champions and Olympians via Opendorse at the 2024 NCAA Men’s Swim and Dive National Championship, meeting tight deadlines within a fast-paced 4-day timeframe

    • Served as a PA for the Detroit Lions playoff game against the Tampa Bay Buccaneers (January 21, 2024)

    • Worked as a PA for the Emmy Award-winning Roku documentary The Pick Is In during the 2024 NFL Draft in Detroit, Michigan

    • Maintained detailed Microsoft Excel logs of timestamps, camera angles, and shot notes, streamlining post-production workflow for the Emmy-nominated Hard Knocks: Training Camp with the Detroit Lions

    • Supported multi-camera coordination with 2 robotic camera operators for daily Lions’ position, staff, and team meetings

    • Spearhead pre-production content meetings, ensuring thorough planning and strategic alignment for each broadcast

    • Produced live Indiana University sports events for Big Ten Plus, delivering engaging, high-quality content to subscribers

    • Collaborated closely with the Director to craft precise camera shots and angles, enhancing the visual storytelling of live events

    • Oversaw the broadcast flow, incorporating storylines, replays, and graphic styles that enrich viewer experience and maintain narrative continuity

    • Maintained direct communication with sideline reporters and broadcasters to ensure smooth coordination and seamless delivery of real-time updates

    • Served as one of two producers for the streaming broadcast of the largest collegiate bike race in the United States, demonstrating leadership and expertise in a high-stakes production environment

    • Developed engaging storylines, created compelling graphics, and organized the rundown for both the women’s and men’s races, ensuring a well-structured broadcast

    • Directed the flow of the broadcast by effectively communicating with the director, field producers, reporters, and announcers on air, fostering seamless collaboration and real-time decision-making

    • Coordinated reporter integration and live content during the broadcast, enhancing viewer engagement and providing dynamic coverage of the event