Overview

Company

  • Sporcle is the world’s largest trivia and quiz website, where users can play and create quizzes across a wide range of topics while earning badges through interactive challenges and achievements

Platforms:

Account handle: @sporcle.com

Goal:

  • Drive traffic to the website, increase attendance at in-person trivia events nationwide, and expand overall brand awareness

Timeline:Social Media Intern (Oct 2023 - Feb 2025)

Approach:

  • Managed a year-long social media content calendar in Google Sheets, scheduling 14 platform-optimized TikToks per week (2 daily) through TikTok Studio

  • Developed short-form video content pillars, including employee-led quiz gameplay, Wikipedia hunts, original trivia concepts, and trend-driven content

  • Led and coordinated a team of four internal content creators, while also serving as on-camera talent to produce consistent, personality-driven content

  • Oversaw daily community management for a 39K+ TikTok audience, responding to comments and DMs while proactively engaging with users to strengthen brand affinity

Results:

  • Increased engagement rate by 4% year-over-year, while averaging 5K views per post across 436 videos and generating 2.2M total organic views

Sporcle Quizzes

A core aspect of Sporcle's identity is its website. Through social media, my primary goal was to drive website traffic and engagement. To achieve this goal, I launched a TikTok series featuring Sporcle employees playing quizzes to highlight the site’s entertaining and interactive experience.

Wiki Hunt

To further engage our audience, the media team developed a series of creative challenges inspired by Wikipedia. This initiative successfully captured attention, resulting in a significant boost in both views and engagement rates.

Original Content

When I joined Sporcle, one of my key objectives was to diversify the content. I aimed to achieve this goal by creating original pieces that still aligned with trivia and the brand's voice. Here are some examples of engaging content that contributed to this effort.

Trendy Content

A key factor in TikTok virality is participating in trends. Before I joined, Sporcle had limited presence in this area, so I focused on leveraging trending content to help connect with a younger audience.