DETROIT LIONS

Detroit Lions Football Education Department

Organization Details:

  • Leads the planning and execution of youth NFL initiatives across Michigan, including statewide summer camps and the Michigan Girls High School Flag Football leagues

  • Location: Ford Field (Detroit, MI)

Platforms:

BEFORE

AFTER

Account handle: @lionsyouthfb

Goal:

  • Drive awareness for the Football Education department and the Detroit Lions brand, increase youth summer camp registration, and highlight the impact of character development through football

Timeline: May - August 2025

Approach:

  • Purpose-driven storytelling showcasing the values, energy, and community behind Lions youth football, supported by a strategic Notion content calendar and organic social strategy

  • Producing daily Meta Stories from summer camps and community events to capture authentic, real-time moments

  • Creating high-performing photo carousels and dynamic recap videos tailored to each camp location

  • Developing short-form vertical content using iPhone and Osmo Pocket 3, including camper spotlights, mini mic interviews, camp recaps, coach features, and mascot-driven content

YOUTH FOOTBALL SUMMER CAMP VIDEO CONTENT

Coach Jason Mic’d Up at WR station

This vertical video offers an inside look into coaching instruction, technique development, and on-field energy during a live drill, giving audiences a glimpse into the camper experience.

Night Before Christmas Trend

This video highlights the coaches’ excitement for camp as they prepare their gear and get ready to lead, building anticipation and hype for upcoming sessions.

Name Trend with the Lions Mascot

Roary, the Detroit Lions mascot, partners with the department, allowing me to create content for his account. To drive offseason engagement, I leveraged an existing trend to connect with Detroit fans and build momentum year-round.

Coach Jason Mic’d Up at WR station

This vertical video offers an inside look into coaching instruction, technique development, and on-field energy during a live drill, giving audiences a glimpse into the camper experience.

Night Before Christmas Trend

This video highlights the coaches’ excitement for camp as they prepare their gear and get ready to lead, building anticipation and hype for upcoming sessions.

Name Trend with the Lions Mascot

Roary, the Detroit Lions mascot, partners with the department, allowing me to create content for his account. To drive offseason engagement, I leveraged an existing trend to connect with Detroit fans and build momentum year-round.

@lionsyouthfb We went deep into the Facebook archives 😂 #detroitlions #autographs #oldphotos #footballcoach #trend #fyp #foryou ♬ original sound - Detroit Lions Youth Football

Sign This Picture Trend

I pitched, filmed, and edited this video, leveraging a trending format to highlight the fun and energy of Lions summer camps.

Pronouncing Michigan Cities

I saw baseball teams across Michigan do this trend, so I built on that momentum to highlight cities, since the camps are around the state. This piece also encouraged camper participation in a fun, engaging way.

Michigan Girls HS Flag Football State Championship

I created this piece to capture the emotion and significance of the first-ever Michigan Girls High School Flag Football State Championship, highlighting what it felt like for these female athletes to compete in an NFL stadium for the first time.

PHOTOS

Results

(Click the image to view my Gondola profile, where you can explore detailed performance metrics and insights for each post I created)