OVERVIEW

Company

  • Pacers Sports & Entertainment delivers premier sports and entertainment experiences while driving positive community impact, serving as the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, the Pacers Foundation, and Gainbridge Fieldhouse

  • Location: Indianapolis, IN

Platforms:

Timeline: Social Media Intern (Jan - April 2023)

Tasks:

  • Captured live video content of Indiana Fever community events and Pacers’ home games, crafting Instagram stories via Slate for ancillary accounts that drove real-time fan interaction

  • Assisted with Greenfly photo tagging and Catalyst Browse video logging, ensuring accurate asset management through strong attention to detail

  • Edited video content based on team needs, supporting both Pacers and Fever digital and social channels

  • Researched and pitched trend-driven social media concepts to enhance content relevance and engagement

  • Published player introduction content for the #2 and #6 WNBA Draft picks using Twitter Media Studio and Meta Business Suite

Results:

  • Produced and published 16 posts across team social platforms

  • Generated 2.9M+ total organic views, including a single TikTok video reaching 2.6M views

  • Drove 123.6K total engagements, contributing to increased fan interaction and content reach

Pacers Content

During my first game, I filmed a video that quickly garnered 4,000 views on Twitter. This early success was both rewarding and validating, showcasing the immediate impact of my content creation efforts and setting the tone for my work moving forward.

I edited this video, which went viral on TikTok, amassing 2.6 million views and 106,000 likes. It also gained significant traction on Instagram and Twitter, with 205,000 views and 8,000 likes across both platforms.

During office hours, I brainstormed content ideas for TikTok and Instagram Reels, including one where I asked players to predict the winner of the men’s NCAA basketball tournament. This interactive approach engaged both athletes and fans, sparking lively discussions on social media.

Fever Content

I was with the Fever during the 2023 WNBA Draft, where I edited and captioned a video that quickly gained traction. Across Twitter and Instagram, it garnered 53,000 views and 5,000 likes, highlighting its strong engagement.

I devised a creative transition video idea for TikTok to reveal the new Fever jersey, which gained 3,000 views on the platform.

Grace Berger, one of the Fever’s 2023 WNBA Draft picks, was featured in several videos I edited, including press conferences and behind-the-scenes footage. These videos were shared across the Fever’s social media accounts, helping showcase her journey.

Instagram Story Content

At Indiana Pacers games and Indiana Fever events, I captured real-time content on iPhone and used Slate to produce engaging Instagram Stories. Here are a few examples.