DETROIT BRICK PIZZA
Detroit Brick Pizza
Organization Details:
A Detroit-style pizza brand under the Wonder family of restaurants, rooted in Motor City tradition and known for its square, cheesy, fluffy crust with sauce on top and a bold, anything-goes approach to toppings, from classic pepperoni to creative options like burger and buffalo pies
Platforms:
Account handle: @eatdetroitbrick
Goal:
Launch and grow Detroit Brick Pizza’s social presence by developing a culturally relevant brand voice, increasing organic reach, and converting digital engagement into in-store demand
Timeline: January 2026
Approach:
Launched Instagram and TikTok accounts for Wonder-owned Detroit Brick Pizza, earning 35K organic views in the first week
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