DETROIT BRICK PIZZA

Detroit Brick Pizza

Organization Details:

A Detroit-style pizza brand under the Wonder family of restaurants, rooted in Motor City tradition and known for its square, cheesy, fluffy crust with sauce on top and a bold, anything-goes approach to toppings, from classic pepperoni to creative options like burger and buffalo pies

Platforms:

Screenshot of a professional dashboard showing insights data from December 30 to January 28, including views, interactions, new followers, and content shared with upward trending arrows.

Six slices of different pizzas surrounding a piece of paper with the text 'Detroit Brick Pizza Co' on it.

Account handle: @eatdetroitbrick

Goal:

Launch and grow Detroit Brick Pizza’s social presence by developing a culturally relevant brand voice, increasing organic reach, and converting digital engagement into in-store demand

Timeline: January 2026

Approach:

Launched Instagram and TikTok accounts for Wonder-owned Detroit Brick Pizza, earning 35K organic views in the first week

Graph showing social media analytics with a total of 35,862 views, including statistics on followers and non-followers, and breakdown of views from Instagram and Facebook.

Video Content

Canva Graphics

A bingo card themed around Detroit Brick Pizza Co. with 16 squares containing various activities and references such as visiting Wonder location, ordered DBP on a Friday, tagged us on a post, ate veggie pizza, played Motor City Monday story trivia, dipped pizza in sauce, listened to Motown song, ordered 3+ DBP menu items, told a friend about DBP, ate meat lovers pizza, followed us on Insta, ate BBQ chicken pizza, visited Detroit, ate DBP with a friend, and tried Detroit deep dish for the first time.

A seating chart with celebrity photos and grid labels for choosing airplane seats to Detroit, including Lizzo, David Alan Grier, Kid Rock, Jamey Gibbs, Madonna, Jemele Hill, J.K. Simmons, Riley Greene, Aidan Hutchinson, and Jack White.

A meal-building chart with options for a pizza, salad, wings, onion rings, and dipping sauces. The pizza options include Red Top, Meat Lovers, Veggie, and BBQ Chicken. Salad, wings, and onion rings are labeled A, B, and C. Dipping sauces are numbered 5 to 7 as Red Sauce, Ranch, and Blue Cheese.

A graphic titled "Choose Your Detroit Dinner Table" with four rows of headshots of various celebrities and one person unidentified, each labeled with their name.

A menu titled 'Build a $15 Dinner' with various food options grouped by price. $5 options include four different types of pizza. $4 options include French fries, onion rings, Caesar salad, and house salad. $3 options include mozzarella sticks, buffalo wings, garlic bread, and meatballs. $2 options include cookies and desserts like chocolate chip cookie, brownie, chocolate cupcake, and chocolate pecan pie. $1 options are various sauces and condiments such as red sauce, ranch, blue cheese, and hot honey.

Image of three slices of pepperoni pizza on a white paper on a dark green surface, with a beige background featuring text that says "Oh, so you want pizza? Take a deep dive into our favorite menu items..." and an arrow pointing to the pizza.

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